Finally ! The long-summoned Snap drone is born. The social network introduced Pixy on April 28, 2022 during the Snap Partner Summit event. This small drone, which can be described as a flying camera, became the star of this event. Snap appears to have restarted its selfie drone project in 2021 thanks to an internal team and help from a drone company.
Pixie selfie drone
The small drone introduced by Snap is actually a flying camera. Works autonomously, without remote control. The pixie flies a few meters above people, takes photos and videos, and after the flight lands on the hand of the owner. All captured items are automatically uploaded to Snapchat Memories.
Thanks to its pocket size, Pixy is easy to transport. Installation is not difficult, making it easy for many people to use. The small drone is already on sale in the US and France for €274.99. In this way, Snap completes its range of hardware, as the social network also sells glasses, often equipped with rudimentary features that have not been as successful as expected. However, in May 2021, Snap unveiled its first true augmented reality glasses Spectacles 4.
E-commerce, Snap’s main concern?
As usual, Snap also introduced new features specifically designed to enhance shopping experience on its platform. Snap boasts 600 million monthly users and over 332 million daily active users worldwide. A good lead panel for brands.
With Snap 3D Asset Manager, brands can query, manage and optimize 3D models for all products in their catalog. Snap promises to create lens purchases in seconds. One of the benefits for brands is to avoid returns by allowing virtual fittings in advance.
Snap is also launching Dress Up, a new shopping tab where social media users can set their preferences and easily find popular items. Finally, Snap offers an SDK (Software Development Kit) with which brands can integrate Snap Lens into their product pages to enhance their customers’ online shopping experience. Baptiste Camera Kit for AR Shopping, this SDK works on Android and iOS, and websites soon.
Lens Cloud launch
Snap extends the API library added to Lens Studio in early December. Developers can access third-party application programming interfaces (APIs) to add information such as financial data, translation, or real-time weather information. Snap adds daily horoscopes and live sports scores. A ray tracing feature has also been added, which allows the reflections of augmented reality objects to shine realistically.
Director’s mode is born. This new set of cameras and editing tools in Snapchat includes the ability to use the front and rear cameras at the same time. The goal is to be able to capture 360-degree perspectives quite easily. In the coming months, Director Mode will launch first without iOS, and later this year for Android. Finally, Snap is launching Lens Cloud. Thus, the social network opens the possibility of interacting with several people at the same time in one lens and creating complex and interactive lenses with assets stored in the cloud.
Snap expands its lens creation tools and also makes it easier to implement them on platforms other than its own. The goal is to attract a growing number of brands and companies. Over time, the social network might consider marketing some of its tools. Similarly, facilitating marketing and shopping on their platform is one of the ways Snap earns.