In the United States, Italian luxury brand Gucci will begin accepting cryptocurrency payments at select stores, according to media reports.
According to the BBC report, payments will be allowed in some cryptocurrencies such as bitcoin, ethereum and litecoin.
Later this month, the service will begin at select Kering-owned Gucci flagship stores in France. According to the report, these include Wooster Street in New York and Rodeo Drive in Los Angeles.
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A number of companies have already started accepting virtual currencies as a form of payment. According to the BBC, this company is the newest addition to this list.
Payments will also be accepted in Shiba Inu and Dogecoin, the brand added.
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Customers who wish to make payments in cryptocurrencies will receive a QR code via email. It will need to be used with a digital asset wallet, a financial transaction app running on mobile devices.
The company plans to roll out this feature to all of its stores in North America in the near future.
This announcement by a major brand is another step towards the adoption of these cryptocurrencies.
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(with the participation of the agency)