Technology

Squid Game becomes Netflix’s biggest hit, surpasses Bridgerton – CNET

Squid Game, Korea’s dystopian series, has officially become Netflix’s most-watched original content, series, and movie combined, just 17 days after it was uploaded to the platform. In a tweet posted Tuesday, Netflix said Squid Game has been viewed by 111 million accounts, putting the series at the top of its own ranking of Netflix’s most popular shows.

Netflix had already hinted that Squid Game was breaking records; Ted Sarandos, Netflix’s co-CEO, said in late September that the show had a “very good chance” of becoming the best Netflix series of all time, calling it “number 1 in the world.”

How does Netflix calculate its audiences?

However, be careful with the announced figures. For starters, Netflix counts a series or movie as seen after two minutes. This is a much more generous methodology than that used by Médiamétrie, for example, to assess the audience for programs broadcast on television. The two-minute threshold set by Netflix means that some titles are considered viewed before the viewer has seen the main title. This is the case with Squid Game: the first two minutes consist entirely of a black and white flashback with a voice-over. Viewers haven’t even seen the main actors that are still being counted.

It is for this reason that some industry players view Netflix statistics as a tally of the number of accounts that have content “sampled”, rather than “viewed.”

Netflix statistics are also not independently verified and are not supported by detailed company data, allowing Netflix to choose strengths without much transparency. The traditional majors communicate their results at the box office and these are controlled independently, the same happens with television programs, at the mercy of third parties such as Médiamétrie.

Far From The Bridgerton Chronicles

Also, Netflix is ​​sometimes wrong in their projections, this Squid Game figure is not yet a real figure. Netflix typically reports viewership numbers within the first 28 days after the content was released, but Squid Game has only been available on the platform for 17 days. Netflix is ​​expected to deliver the final Squid Game audience count on Tuesday, when it releases its quarterly results, and a consolidated and equally phenomenal figure is expected. Because let’s specify that Squid Game is significantly better than its previous box, The Chronicles of Bridgerton, which totaled 82 million accounts during the first four weeks of broadcast.

Finally, it should be remembered that the growth of Netflix is ​​stimulating that of its original shows, movies and series. Netflix is ​​the world’s largest SVoD service, with 209 million members at the end of June, and will release its latest subscriber numbers on Tuesday, October 19. Thanks to the increase in the number of subscribers around the world, audiences for the most important Netflix titles tend to be stronger year after year.

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CNET.com article adapted by CNETFrance

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