When Google announced the launch of its streaming games platform Stadia in 2019, CEO Sundar Pichai touted it as a service that would revolutionize the way people play video games.
Stadia continues, but without its in-house game development team
The idea was that Stadia would allow gamers to play at a high level without having to buy or own an expensive computer or dedicated console. Instead, the games would run on cloud servers in Google’s data centers, and a video stream of the game would be played on the device of the player’s choice: a desktop computer, laptop, tablet, smartphone or even a smart TV.
If Google still plans to deliver on its promises, it will do so without its internal game development team, Stadia Games and Entertainment (SG&E), which it announced on Monday would no longer exist.
“In deciding to focus on proven Stadia technology and deepening our business partnerships, we have decided not to invest more in exclusive content from our internal SG&E development team, beyond the games planned for the short term. », Wrote Phil Harrison, vice president and general manager of Google Stadia, in a blog post.
Strengthen partnerships with game publishers
The closure of SG&E involves the departure of its vice-president Jade Raymond, as well as the rest of the team who, according to Phil Harrison, will “change jobs”.
Going forward, Phil Harrison explains that Google will make every effort to work with external game developers and publishers to deliver their games directly to players through its cloud streaming platform.
“We see a significant opportunity to work with partners in the search for a gaming solution based on the technical infrastructure and advanced platform tools from Stadia. We believe this is the best way to make Stadia a long-term sustainable company that contributes to the growth of the sector, ”he says.
End clap for Loon
Last month, Google’s parent company, Alphabet, announced the end of its internet balloon business Loon, due to a lack of willing partners and an inability to build a sustainable business model.
The company was best known for its giant high-altitude balloons and its partnership with global telecommunications companies to provide access to the internet in remote parts of the world.
The old Google X project was transformed into an independent Alphabet company in 2018 alongside Wing, Alphabet’s drone company.