Startup to Watch – Metricsflow: AI instead of Cookies, Latome: Cookieless API Solution, Qwarry: Semantic Data instead of Cookies – Fevad, the Federation for eCommerce and Distance Selling

Metricsflow: Using AI instead of cookies to analyze data

Founded in 2016 in Canada, Metricsflow is a new technology company that analyzes data without the use of cookies. Instead of cookies, the startup uses AI to analyze the behavior of each visitor and consolidates all this information in a centralized platform. Even without cookies, Metricsflow can track the journey of individual visitors, as well as understand the ROI of marketing efforts. Last June, the startup raised an undisclosed amount of investment from GoAhead that will help it improve and expand its cookieless analytics platform.


Lotame: an integrated solution via API for a world without cookies

Lotame offers data enrichment solutions to receive customer information to create suitable advertising campaigns and has decided to embark on cookie-free solutions. In October 2020, Lotame announced its new solution: Lotame Panorama ID. Specifically, this solution connects all device types, individual behaviors, and privacy options in one view, without relying on cookies. It is with an API that Lotame Panorama ID becomes very easily accessible to digital marketers who previously relied on cookies. With over $61 million in funding, Lotame is a true game changer in the data industry.


Qwarry: uses semantic data instead of cookies to target ads

Founded in 2019 in Normandy, Qwarry specializes in targeted ezines that rely not on cookies but on semantic data. With this data, marketers can create targeted ad campaigns to engage their users. All this is done without personal data such as email address, age or even the location of the users. Quickly understanding that digital marketing is changing and that personal data is becoming more secure, Qwarry has positioned itself to offer marketing solutions for a fast-approaching, cookie-free world. The start-up has raised €2 million to further develop its “cookie-free” ad tech solution.


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