Technology

SVOD: large platforms will spend 300 million euros for French creation

The main US streaming platforms will now participate in the financing of French audiovisual creation. The Superior Audiovisual Council (CSA) signed an agreement with Netflix, Amazon Prime Video, Disney + and Apple TV on Thursday, December 9, which should contribute between 250 and 300 million euros per year to the audiovisual and cinematographic production sector.

20% of the turnover in France

The agreement was concluded under a 2018 European directive on “audiovisual media services on demand” (SMAD), transposed in France at the end of 2020. Previously, only national publishers were required to contribute to the system. Financing of creation. It establishes that the platforms contribute up to 20% of their turnover in France for subscription services. 80% of this sum will go to audiovisual production and 20% to film production.

As for Amazon Prime Video, whose subscription is included in a larger service that gives access to commercial offers on Amazon and free music content, the agreement establishes a minimum participation of 40 million euros or 30% of the turnover. Premium business, whichever is greater.

According to Le Monde, Netflix will represent the largest contributor in the sector, with a stake of close to 200 million euros. The platform was already investing in French creation.

Soon a new media timeline

Another five platforms must sign an agreement with the CSA before the end of the month or they will be notified of obligations: OCS, Canal + Séries and the services VOD to the act of Google, Amazon and Canal +.

In exchange for these new obligations, SVOD services hope to benefit from a new media timeline that allows them Stream movies before their theatrical release. Currently, they have to wait three years. Current negotiations with the film industry plan to reduce this period to 15 months.

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