brands

Creativity at the service of brands on TikTok
Technology

Creativity at the service of brands on TikTok

With 800 million monthly active users, TikTok is breaking records for Gen Z downloads (but not only), even though the…
Cryptocurrencies, social media, augmented reality: is innovation revolutionizing our perception of brands?
Crypto

Cryptocurrencies, social media, augmented reality: is innovation revolutionizing our perception of brands?

With the expansion of digitization, many new technologies are emerging. Brands see an opportunity to differentiate themselves and create or…
McDonald’s, Playstation and Apple are favorite brands for teens in Nouvelle-Aquitaine
Gaming

McDonald’s, Playstation and Apple are favorite brands for teens in Nouvelle-Aquitaine

Which brands are teenagers buying mainly? Major fast food, tech and gaming brands take the lead, according to a study…
More brands are using humor or nostalgia in advertising for the Covid-19 vaccine | Forbes France
COVID-19

More brands are using humor or nostalgia in advertising for the Covid-19 vaccine | Forbes France

As the Covid-19 vaccine becomes more available, established companies, from tech giants to beer brands, are launching public advertisements to…
Basic mistakes in intellectual property
Gaming

Basic mistakes in intellectual property

Credit: DR From the smallest brands to the industry giants: no one is immune to mistakes in intellectual property. “Intellectual…
Pizza Hut, XBox… 4.6 billion brands like Manchester United
Gaming

Pizza Hut, XBox… 4.6 billion brands like Manchester United

What brands other than Manchester United are worth 4.6 billion euros? After the failed coup, the departure of Manchester United…
Bowers & Wilkins PI5 and PI7: the brand’s first True Wireless headphones
Technology

Bowers & Wilkins PI5 and PI7: the brand’s first True Wireless headphones

Bowers & Wilkins, the English manufacturer specializing in high-end audio, is in turn (and somewhat late) positioning on the very…
TCL C72, C72 + and C82 MiniLED: prices and details of the brand’s new TVs
Technology

TCL C72, C72 + and C82 MiniLED: prices and details of the brand’s new TVs

After launching the X10 last year, the first MiniLED television to take place in stores, TCL continues its offensive in…
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