Studies follow one after another and all come to the same conclusion: when it comes to video games, the future really belongs to cloud gaming. Publishers and digital giants weren’t wrong: there are many intersections today, some of them quite asymmetric, between companies offering game streaming services and those who play a role in gaming platforms – forms of television.
Microsoft is on board, of course. The Redmond-based company has a really big presence in the video game market thanks to its Xbox console. However, he wants to go even further to conquer living quarters by creating a residential project used for video game streaming.
With GeForce Now, Nvidia also has a small presence in our living rooms thanks to Shield TV, one of the few broadband TV options based on Google TV, as well as Google Chromecast with Google TV; both support the evolving Google Stadia service. Not to mention Amazon, which owns Twitch and is new to the game streaming arena with Luna. The company recently launched its own line of Fire TVs, continuing to be one of the market leaders in USB flash drive streaming and operating system licensing to other TV makers like Roku.
Mobile, formidable competitor
TV is the middle ground between the open PC platform that produces a lot of movies for popular streaming services and mobile devices. Smartphones offer the largest potential market for gaming, but service providers have to contend with small screens, touch controls, and app store restrictions that mainstream providers circumvent by targeting the browser.
TV games may represent a smaller market than gaming than the smartphone market, but despite significant differences between the PC gaming world and the console gaming world, they are more similar in that they have larger screens and longer gaming sessions. The question then becomes: why haven’t game streaming services been more successful on TVs?
As in the case of smartphones, there is a question of control. When it comes to mobile devices, the lack of agility is often criticized for smartphone games. This is enough to prompt cloud gaming publishers to take a very serious look at some controller support. More than three-quarters of games on GeForce Now support gamepads, according to Patrick Beaulieu, GeForce Now Strategic Partnership Development Manager at Nvidia.
The future of video games
There’s also the issue of latency, which continues to keep many gamers from getting into cloud gaming due to internal connections that aren’t necessarily at a good level. While TVs are far superior to smartphones in terms of screen size, smartphones have decisive hardware advantages over TVs when it comes to network and storage.
Cloud game consoles are starting to optimize for downstream video by buffering content so they can handle connection interruptions without compromising video quality. Again, the situation is improving and will improve over time as TV manufacturers start implementing new standards such as Wi-Fi 6 and later. However, even the user interfaces of these services may require memory configuration; RAM is an expensive element in the total cost of even high-end TVs.
Ultimately, the TV game market is too lucrative a market for gaming streaming services to ignore. While mobile platforms offer the largest potential user base, streaming games are a clear alternative for those who enjoy mobile games that are a little more complex and a little less reliant on in-app purchases. cross-platform gaming continues to grow, it’s clear that consoles and streaming services are vying for the same players. Agreeing with Microsoft, Sony recently announced that it is increasingly looking at its PlayStation business outside of the console.