Science

The Floki Inu logo will appear on the jerseys of the Napoli soccer team

FLOKI, a token riding the wave of memecoins

Not long ago, Dogecoin (DOGE) was the sole survivor of the altcoin meme from a bygone era, living in the middle of the ranking of the most capitalized cryptocurrencies. But since then, Elon Musk and other fans have been there. The price of DOGE skyrocketed and gave birth to a lot of projects who tried to emulate her performance.

The most famous of these imitators is of course Shiba Inu (SHIB), whose parabolic trajectory has aroused enthusiasm or consternation (your choice) in the crypto community. And he was not the only one: others emerged, and seemed condemned to oblivion … For the most part.

Floki Inu appeared recently – it was created in June 2021. It is named after Elon Musk’s shiba inu dog. The token existed in the shadows before being boosted by a billionaire post, who tweeted the photo of his new pet:

👉 Read also – The chain of cinemas AMC Theaters plans to add the Shiba Inu (SHIB) as a means of payment

Floki Inu signs a partnership with the Naples football team

What sets this memecoin apart from the rest is that it seems to take its communication very seriously. Last September, the marketing team announced that it was assigning $ 1.5 million for ad campaigns. He had already distinguished himself by posting advertisements on London buses … to the point of sparking an investigation by the advertising control authority.

This week, Floki exported to Italy, signing a prestigious partnership with the Napoli soccer team. The cryptocurrency logo will appear on SSC Napoli jerseys, in the back :

It will also be found in LED form throughout the Naples stadium, for the remainder of the 2021-2022 season.

Napoli currently leads the Italian League A championship: they are one of the oldest and most important teams in the country. Therefore, this association is a publicity stunt. of magnitude for an altcoin that had so far sparked little interest beyond the insider’s circle.

👉 On the same topic: Crypto.com (CRO) signs a multi-year partnership with the Italian soccer championship

Can we buy a reputation?

This also raises questions. The Floki Inu is originally a dark alternative currency, which many did not hesitate to qualify as “shitcoin”. His initial value proposition wasn’t based on much more than a connection to Elon Musk’s reputation and a meme.

But Floki Inu has taken care of their communication for a few weeks, offering other sports associations – although Naples remains by far the most important. It seems to follow the path of FTX or Crypto.com, platforms that are dedicated to the world of sports to attract a wider audience.

It is questionable whether potential investors thus attracted know the status of the cryptocurrency and whether they have sufficient fundamental knowledge. to assess the risks associated with this project. If Shiba Inu has proven one thing, it is that enthusiasm can take a cryptocurrency far, but that it is not necessarily sustainable over time. Therefore, this trend will be viewed with great caution.

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About the author: Marine Debelloir

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Cryptoast Deputy Editor-in-Chief, I fell into the cryptocurrency pot a few years ago. I am passionate about the innovative technologies that emerge from the blockchain and I like to find the most delicious information to share with you.
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