The French paid broadcast market is doing well, even very well. At the end of August 2021, the video on demand market showed a growth of 15.6% for a turnover including taxes of 1.12 billion euros. SVOD continues to grow at a sustained rate, since at the end of August its turnover was 990 million euros, 25.1% more than in 2020. SVOD already represents 88% of the revenue of the video on demand market.
TVOD (VOD rental service option) is down 26.5%, after a particularly dynamic year in 2020. In 2021, the TVOD market is heavily penalized by the lack of new products, new products that depend on mainly of the premieres in theaters. VOD emissions recovered slightly at the end of September and should find their cruising speed in November. EST (buy on demand) has encountered the same difficulties since the beginning of the year and has registered a decrease of around 22.6%. In total, VOD billing at the event stood at 135 million euros during the first eight months of the year compared to 181 million the previous year, a total decrease of 25.4%.
At the current rate and given the list of new releases expected from October to December, there is no doubt that the paid streaming market added to the declining DVD and Blu-ray market will exceed € 2.1 billion. Income in 2021. A level never reached, even at the height of DVD in mid-2005-2010.
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