The wave of TikTok hits smart TVs

ByteDance, TikTok’s parent company, introduces its popular video sharing platform on smart TVs and streaming devices in the United States and Canada.

LG and Samsung smart TVs manufactured after 2018 and Google TV or Android TV based devices can download the new TikTok TV app. The app was initially launched earlier this month as an Amazon Fire TV exclusive, but is now expanding to other major platforms.

The social media company describes its new launch as a “way to experience the joy and creativity of TikTok together at home.” The application notably supports the user’s “For you” and “Following” feeds, as well as access to lists of the most appreciated and watched videos in categories such as games, comedy, food and animals.

Vertical video formats on horizontal displays

A new “Discover” page also comes with the app, to help users find new content and new creators based on their viewing history and behavior.

While the landscape format of smart TV screens may seem strange to traditionally vertical and smartphone-centric videos on TikTok, this change dramatically expands the possibilities for users to consume your content.

It could also provide a channel through which the video-based social network could produce longer content or serve as an asynchronous video chat platform for the 1.5 billion users it is expected to have next year. Which might get teens back in front of televisions.

Source: .com

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