This weekend was one of the most important times of the year for global commerce: Black Friday and Cyber Monday. For four days, merchants run crazy Thanksgiving promotions (in the US) for millions of Americans to get ready for their holiday shopping. It is a tradition that has spread to three-quarters of the world for many years.
This is the first Black Friday for next-gen consoles with, once again, very low stock. However, one of them was able to withdraw from the game to become the queen of the weekend!
The Xbox Series S winner of Black Friday
According to a Business Insider study on figures from the Adobe Digital Economy Index, Microsoft’s Xbox Series S would be the big Black Friday winner in the US, way ahead of the PS5, Xbox Series X or even the Nintendo Switch. This is not a very surprising result since, according to the London firm Ampere Analysis, the S Series would sell better than the X Series in many key markets, including the US.
This success is also explained by the global shortage of components that has plagued the PS5 and Xbox Series X since their launch last year and that is beginning to worry Nintendo about its Switch. Thus, for this Black Friday weekend, the S Series took advantage of its solid stock of copies present in most retailers to sell like hot cakes.
Although Microsoft is very discreet about the sales figures for its two consoles, it seems that the S Series is starting to panic on the counters.
Last week was the biggest selling week for Nintendo Switch in the UK. Absolute dominant screen. The Switch + Mario Kart 8 + 3 Months Online bundle stole the show on Black Friday. Xbox Series S was in second place (very distant)
– Christopher Dring (@Chris_Dring) November 29, 2021
According to Christopher Ding, editor-in-chief of the games industry site, the S Series would have finished second among the best-selling video game consoles last week in the UK (well behind the Switch, which had the best week in its history in the same country.).
Last week was the best-selling week for Nintendo Switch in the UK. Absolute dominant screen. The Switch + Mario Kart 8 + 3 month online bundle stole the show on Black Friday. The Xbox Series S came in second (far behind).
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