TikTok is into video games, and it’s far from a dumb idea

TikTok now offers mini games on its platform. Now everyone can link it to a video before posting it. The initiative may seem anecdotal, or it may, on the contrary, become viral for the social network.

TikTok App // Pixabay

TikTok is already a very popular app, thanks in large part to its easy-to-understand concept. All you have to do is scroll through the videos, watch, like and comment on the ones you like so that the algorithm improves and more accurately suggests the content you might like. Needless to say, TikTok has become one of the most downloaded social networks in the world, much to the chagrin of competitors like Instagram.

Except that TikTok wants to keep growing and updating their app. So it’s no surprise that the social network is quietly adding a small handful of mini-games to its platform. Where to find them? It’s pretty simple. When you create a video in the app, the final step is to write a description to accompany your content. On this screen, there is an “Add Link” option.

Clicking on it will open a small panel at the bottom of the interface. “Link your video to a mini-game” can be read above. By clicking on the phrase, you will see a list of games that seem to be quite simple. Choose one to have a link to it added to the video you are about to post on TikTok.

Thus, as a viewer of the video, you will be able to click on the links of these mini-games placed under the username of the content creator.

TikTok smart

In many ways, this new feature could be very relevant. On the one hand, if minigames manage to deliver quirky content that doesn’t take itself seriously, it could fit naturally into TikTok’s DNA. Indeed, many people on the social network are already having fun sharing humorous videos while playing with augmented reality filters. Keeping the same light tone, mini-games will find their place.

Also, when you launch one of the games in question, you can record the gameplay of your game in order to capture a video and share it on TikTok. This may encourage other Internet users to want to play too and in turn distribute content and so on. In short, those in charge of the platform no doubt see it as an opportunity to grab attention and therefore keep users on the app longer.

TikTok vs Twitch?

We might also wonder if TikTok won’t look to walk the Twitch flower beds in the long run, giving people the ability to stream video games live while interacting with a chat. TechCrunch provides the answer.

TikTok told us that these new mini-games are different from the games developed for TikTok Live, which allow creators to interact with fans during live streams.


In other words, the mini-games currently available are just the cornerstone. An opportunity for TikTok to experiment and see how the community takes this initiative. Therefore, it is safe to say that the social network will someday quarrel with Twitch, but not immediately, a priori.

“We are always looking for ways to enrich our platform and regularly test new features and integrations that benefit our community. We are currently exploring the possibility of adding HTML5 games to TikTok through integration with third party game studios and developers. “, explains TikTok spokesperson TechCrunch.

At the moment, these are just mini-games, but they need to be closely monitored.

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