TikTok’s parent company, ByteDance, is planning to launch a music streaming app, at least that’s what TikTok Music’s trademark filing with the US Patent and Trademark Office suggests. In truth, the description leaves no doubt about the intentions of the Chinese company, as it is a mobile application that will allow users to access audio content such as music with “songs and albums”, a karaoke function, as well as podcasts and radio.
The new music streaming giant?
With 800 million active users worldwide, TikTok has the potential to shake up the world of music streaming, which is currently dominated by Swedish platform Spotify (418 million users in Q1 2022). According to BusinessInsider, this new service may be inspired by ByteDance’s Resso music streaming app, which is already available in India and Brazil.
“Usually, a company the size of TikTok or ByteDance only applies for trademarks for products it seriously considers,” Josh Gerben, trademark attorney at Business Insider, told Business Insider.
However, it should be remembered that this is not the first time we hear about this topic. Back in November 2019, the Financial Times reported that TikTok was interested in the music streaming market. The launch of the TikTok Music app may have been delayed due to the Covid crisis, but things seem to be improving anyway.