The IGS Business School, the business and marketing school of the IGS Group, launches its 4th edition and its 1st Masterclass 2021-2022 on digital convergence
: “The NFT (non-fungible token), a revolution in the art market? », With Pierre Martin-Vivier, Vice President of Christie’s France, an international expert specializing in the arts of the 20th century.
The ICD Business School supports its students in understanding the digital world and the challenges of innovating. The event will take place on Tuesday, October 26 at 5:00 p.m. on the Groupe IGS Paris campus *.
March 11, 2021. In total confinement, an auction electrifies the crowd, setting the world record for Beeple’s digital work, sold for nearly $ 70 million at Christie’s. “Every Day: The First 5000 Days” is a gigantic collage of digital art, by digital artist Beeple, which thus becomes the most expensive piece of crypto art in the world. An online sale that revolutionizes the art market overnight. “Today terra incognita in the world of traditional art, digital art or NFT, the digital object with certified property could symbolize the beginning of a new era”, explains Pierre Martin-Vivier, who has become the champion of the NFT revolution. . “When we included Beeple’s artwork in an online sale, 2 million people followed the sale. To this were added the usual bidders, that is to say, 55% of Americans, 18% of Asians, on arrival, the rest being European participants. Because the blockchain has changed practices, establishing a border between the classic work of art, called “certain”, and the non-fungible good, the famous NFT. The famous auction houses Christie’s and Sotheby’s have legitimized this phenomenon of Crypto-Art. From now on, physical art versus virtual art becomes “the” subject of debate, even controversy, both among gallery owners and artists. The stakes are high: based on blockchain technology, NFTs function as universal digital certificates of authenticity. In a context favorable to cryptocurrencies and speculation, this market is now winning in contemporary art. It remains to convince the skeptics: starting with the English painter David Hockney, he would be the most expensive living painter in the world, who considers that NFTs, totally virtual works of art, would be… a scam. A good reason to invite Pierre Martin-Vivier to take stock of these issues with the students of the ICD Business School.
After a doctorate in art history, Pierre Martin-Vivier began his career as a professor at the Sorbonne. The author of several reference books on Jean Royère and Jean-Michel Frank, and of numerous articles related to design, he is an internationally recognized expert in this field.
He joined Christie’s in 2010 as a specialist in 20th century arts and is today Vice President of Christie’s France. Pierre Martin-Vivier has distinguished himself with numerous record sales for post-war artists and the dispersal of several major collections in the last ten years. Playing a key role in the private sales department in Paris, he advises fans and helps them build their collection.
This cycle of Masterclasses addresses the transformations of culture in the digital age, navigating on digital art, video games, virtual reality, special effects (vfx), luxury marketing, e-sport, all addressing their respective “business models” within the framework of the ICD Business School.
The Masterclasses will be led by Romain Zerbib, professor-researcher in strategy at ICD Business School, and director of the data science and management journal. A cycle imagined by Claudine Farrugia-Tayar, journalist, as part of her documentary on digital convergence, and Axelle Guilmault.
* Campus Groupe IGS, 12, rue Alexandre Parodi, 75010 Paris. M ° Jaurès / Louis Blanc.
About the IGS Business School: The IGS Business School, the business school of the IGS Group, delivers a diploma approved by the Ministry of Higher Education and Research in Bac + 5, which confers the Master’s degree. It offers several double degrees with international universities at the Bachelor and Master level. It has campuses in Paris, Toulouse, Shanghai and partnerships with more than 80 universities around the world. The ICD Business School trains operational actors in the art of responsible commerce who participate in the development of companies and work for a sustainable economy in a digital and international environment. Innovative and committed, the school wants to help promote positive change by focusing on major economic and social issues. The LaRA research laboratory guarantees academic excellence, the evolution of practices and educational innovation, linked to topics typical of the teaching of an important business school. The IGS Business School integrates in its activities and teaching programs the values of humanism, entrepreneurship and professionalism typical of the IGS Group and the HEP collective. www.icd-ecoles.com
About the IGS Group: Founded in 1975, the IGS Group is a federation of independent non-profit associations (law 1901), which aims to provide initial and continuous training, work-study programs, learning and professional integration in 8 fields of skills and business experience. This main actor in job training and the development of knowledge and interpersonal skills benefits from a triple international presence (Dublin, Shanghai, Casablanca) and in France (Paris, Lyon and Toulouse). With 45 years of educational innovation, the IGS Group offers more than 200 Bac to Bac + 8 programs. Every day, it trains 15,000 people, including 8,600 apprentices and work-study contracts. Each year, graduates join a network of 74,000 alumni, including 19,000 in the HR function and 9,000 partner companies. The IGS Group supports people and companies in the success of their professional projects thanks to an offer of training courses unique in France for its richness and diversity, with diplomas and degrees directed or certified by the State. The IGS Group has 4 research laboratories, 3 incubators and a third educational center that includes a learning laboratory and a fabulous laboratory. www.groupe-igs.fr
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