From field to plate … in the blink of an eye. It is not always easy to know where the foods that make up our food come from. How was the Sunday chicken grown? When were the courgettes that accompany it planted? In the market, in the butcher’s, or in the grocery store, the answer is a simple question. On the other hand, things are more complicated in supermarkets, labels are sometimes laconic. The lack of information is now being made up for by a new technology, blockchain, which is known to support bitcoin. When applied to food, it makes the origin of the food transparent. More and more brands and distributors are joining us.
>> Find the morning show of the day in reruns and podcasts here.
Download the QR code to check the product lifespan.
For the consumer, the blockchain materializes with a QR code on the product packaging. When you scan it with your phone, you are redirected to a web page offering a lot of information about the product’s lifespan before it hits the shelves. “The QR code is the hidden part of the iceberg. This is the production chain transparency window. And it’s the blockchain that powers it all, ”explains Stefano Volpi, co-founder of Connecting Food, a French company that sets up blockchains for food brands including Lu, Géant Vert and Herta.
“Blockchain allows data to be recorded and transferred from one actor to another …
Learn more about Europe1