Trading: new solutions that democratize investment in the stock market and cryptocurrencies

Article sponsored by Lydia

Lydia, an ever-evolving financial player

With more than 5 million users worldwide, including 30% of young French people between 18 and 30 years old, the Lydia application has become a reflection of the easy and secure way to pay with your phone. This service, requested by a young audience, has constantly diversified its offer to become a reference platform for payment and person-to-person services worthy of an online bank. In addition to its free plan and its two paid subscriptions that they offer, depending on the subscription, Visa card, insurance or paid savings solution, the application now wants to democratize commerce and offer beginners and experts a new way of approaching investment.

Trading according to Lydia

In Lydia, commerce becomes accessible to all users of the application. But what exactly does Lydia’s trading feature offer?

A range of diversified assets

Thanks to a partnership with Bitpanda, Lydia Trading makes more than 200 assets available to its clients. The world’s largest companies are there, as are the highest-rated cryptocurrencies. It is also possible to invest in ETFs or in the price of precious metals. Obviously, whatever your choice, it is important to specify that any investment presents a risk of total or partial loss of capital.

A possible investment from € 1

With a minimum investment of € 1, trading is more accessible than ever. Lydia’s trading focuses on stocks and fractional investments that everyone can define according to their possibilities. The dividends are then returned to the share.

Lower costs than the competition

Many banks and apps already offer trading services, but they usually come with a hefty fee that covers currency, operations, entry and exit fees. Lydia is committed to doing everything possible to maintain tight spreads (differences between the possible purchase price and the possible resale price) in order to limit the cost of the service to investors.

Instant orders

With Lydia trading, investing is done 24 hours a day, 7 days a week. Buying and selling are done immediately, no matter when you order, even when the stock exchanges are closed.

Savings always available

Thanks to the application that centralizes all Lydia services, if necessary, the invested money is immediately made available to your Lydia account.

Data to find your way

So that everyone can start trading with Lydia, the application wants to develop financial literacy. In this way, it provides its users with all the price variation charts (set in the year by default). This helps inform investors about the risks of each product and its profitability. Then they can position themselves with full knowledge of the facts.

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