Twitter creates new ‘Official’ certification badge, Elon Musk quietly removes it

Twitter’s account certification policy turns into something big after Elon Musk’s takeover. While paid certification through the Twitter Blue redesign is still pending in the United States and Anglo-Saxon markets, where it was due to roll out this Wednesday, November 9, the social network has launched a new badge called ” Official” to distinguish the accounts of public figures from the accounts of new paid subscribers before quickly jumping back.

This new label was displayed for several hours on some social network accounts at the end of the day before disappearing at the instigation of his new boss, clearly unconvinced. “I just killed him,” Elon Musk tweeted about the famous badge in response to a YouTuber. “The blue badge will be the highest degree of certification,” he added immediately. A new spread that illustrates the billionaire’s hesitation about the strategy he should take to make Twitter more profitable.

A gray icon to distinguish official accounts from paid certified users.

As a reminder, in its latest update, Twitter promised that users who subscribe to the new Twitter Blue plan for $7.99 per month will be able to receive a blue certification badge, such as verified accounts of stars, politicians, athletes, or journalists who have already received benefits. . it’s on the platform. All without verifying their identity, raising concerns about a surge in manipulation and hate speech on the platform.

To distinguish new paid subscriber accounts from individuals, the social network announced on Tuesday evening that it would introduce a new label, a gray “Official” badge displayed below the username instead of to the right of it like the traditional blue one. tick. The idea is to guarantee the authenticity of these accounts, as the blue macaron did before.

“Many people ask how to distinguish Twitter Blue followers with blue icons from accounts that have been verified as official. That’s why we’re introducing an “official” label to some accounts at launch. This was announced on Tuesday, November 8, by Twitter product manager Esther Crawford.

Kylian Mbappe’s “Official” account for a few hours, not Elon Musk

As noted by RTL, the new “Official” label began to be used on Wednesday afternoon, November 9, and was visible on some accounts such as Emmanuel Macron, Pope Francis, Kylian Mbappe, the Carrefour group and many media outlets such as RTL, Le Monde or Ouest -France. Its attribution seemed random to say the least, with accounts like singer Aya Nakamura, Roger Federer, Olympique Lyonnais, and even Elon Musk not benefiting from it. The gray icons then briefly disappeared at the end of the day before reappearing before being permanently withdrawn around 7:00 pm at the request of Elon Musk.

It’s hard to say if this new distinction has been finally abandoned or if the file is back in the hands of Twitter employees for processing. At the time of this article’s publication, the Twitter support site was still mentioning its existence.

According to these “frequently asked questions”, the “Official” badge is intended to be awarded to “government accounts (institutional accounts, elected or appointed representatives and multilateral organizations), certain political organizations such as political parties, commercial companies, including business partners. , major brands, media and publishers, and some other public figures.” It’s not clear if all accounts with certification will benefit from it over time. Elon Musk, for example, ignored journalists “who consider themselves the only legitimate source of information (…) a big lie”, in his words.

Paid Certification Not Completed Yet

In addition, it is not yet known when the paid Twitter Blue subscription will roll out, originally scheduled for November 7 and then pushed back to November 9 so as not to interfere with the US midterm elections that night. According to the American press, Elon Musk would not rule out that access to Twitter would become paid if the Twitter Blue model did not prove economically viable.

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