Last Friday, Elon Musk launched his first flagship project, a redesign of the Twitter Blue subscription, forcing certain teams to work tirelessly balancing their jobs, with a potential activation as early as Monday.
– “Power to the people” –
The Twitter mobile app is already offering an update starting Saturday that should soon allow users to subscribe to the new formula for users who want a certified account and practical benefits.
“Get Twitter Blue for $7.99 a month if you sign up now,” the app, currently only available for iPhone, says.
“New Blue is not activated yet – the sprint to launch is ongoing, but some people may see updates as we test the changes in real time,” Esther Crawford, director of product development for the California business, tweeted.
“The Twitter team is legendary. New Blue coming soon!” she added. On Wednesday, she posted a photo of herself sleeping on the office floor in a sleeping bag.
Currently, this $5 subscription includes additional features such as a more convenient reading mode.
Elon Musk wants to add account certification, free for now, but reserved for certain accounts (governments, individuals, etc.). Thus, it served as a guarantee of authenticity.
“The current system of lords and peasants, with those who have a blue tick and those who don’t, is bullshit. Power to the people! Blue for $8 a month,” the head of Tesla and SpaceX said on Tuesday.
“Blue Badge: Power for the People: Your account will receive a blue tick, as will the celebrities, companies, and politicians you already follow,” the app now promises.
Subscribers’ tweets will be prioritized and they will be able to post longer video and audio messages.
“Because you support Twitter in its fight against automated accounts, we will reward you with half as many ads that are twice as relevant,” the app states.
The California-based company needs to diversify its 90% ad-based revenue, and although several advertisers have suspended their spending on the platform since its takeover.
– “A responsibility” –
Many associations and authorities are concerned that the platform will be even more inundated than it is now with disinformation and hate speech if Elon Musk drastically loosens content moderation.
“Twitter has an obligation to avoid sharing content that violates people’s rights,” Turk said in his open letter.
In this sense, the news that the entire human rights team at Twitter has been sacked “is not an encouraging start from my point of view,” the High Commissioner regrets.
Elon Musk has been reassuring all week that content moderation is a priority, that the rules have not changed, and that he is going to create a council dedicated to this task.
But he also lashed out at NGOs that are “trying to destroy free speech in America.”
The social network is losing more than $4 million a day, he said Friday, to justify layoffs.
On Saturday, he promised that Twitter would evolve, with better sharing and search tools, and ways for creators to monetize content.