According to US tech news site The Verge, Twitter user growth “reached an all-time high” in the first full week since Elon Musk’s acquisition of the platform. Since Musk came to power Twitter’s monetizable daily user (mDAU) growth has accelerated to over 20%.”
While the mainstream media announced a decline in the number of users, and show business called for a boycott, the exact opposite effect occurred. The platform seems to inspire renewal and freedom. It attracted 15 million new users, surpassing the quarter-billion mark. On November 7, 2022, the billionaire tweeted: “The number of Twitter users worldwide has increased significantly since the agreement was announced. And these are the first days. As Twitter becomes the most trusted source of truth, it becomes indispensable. »
Since the announcement of the deal, the number of Twitter users around the world has increased significantly.
And it’s very early days. As Twitter becomes the most trusted source of truth, it becomes indispensable.
— Elon Musk (@elonmusk) November 7, 2022
Conversely, NGOs commissioned by the Open Society Foundation George Soros warn in Media Matters for America: “Twitter risks becoming a cesspool of misinformation that your brand is tied to. […] Your advertising dollars can either fund Musk’s vanity project or hold him accountable. We ask that you require that Musk adhere to these basic standards of community trust and safety, and that you withdraw your Twitter advertising spend if this is not the case. » Musk said in tweet that the company was facing a “massive drop in revenue” due to “activist groups putting pressure on advertisers.”
The tug of war continues, and even as activists try to scare off ads on Twitter… the SpaceX founder has the people of the world on his side, which is no small matter.
Media at 4-4-2.