Ubisoft: after video games, the publisher formalizes its amusement park in France

A bit like Nintendo did, Ubisoft formalized, in partnership with Storyland Studios, the opening of its theme park in France. A new project that aims to offer visitors immersive experiences by offering attractions related to the numerous licenses available to the French publisher.

An immersive center with a revolutionary concept

Thus, the publisher has just completed its theme park project in the future Studios Occitanie Méditerranée complex that will offer an area of ​​88 hectares located in Béziers.

Given the success of Super Nintendo World in Japan, Ubisoft in turn wants to establish itself in the entertainment sector by offering an immersive center with cult licenses from its catalog such as Assassin’s Creed, Rayman, Les Lapins Crétins, …

Therefore, Ubisoft will install its immersion center in the complex, whose concept is described as “revolutionary” for the founder of Studios Occitanie. The attraction offered by the French publisher will span an area of ​​3,000 to 5,000 square meters and will feature Wander technology that will allow visitors to interact with the constantly changing landscape through a tablet.

However, we will have to wait a little longer to discover this colossal immersive attraction because its opening is only scheduled for 2025. But that does not prevent Ubisoft from seeing things in a big way when thinking about a real theme park already. attractions in the future. And develop this project in “many different potential markets and locations.” The objective is clear for the publisher: to consolidate itself as an important player in the sector. The idea is not new because already in 2015, a Ubisoft park project in Malaysia was announced for 2020 but it did not materialize.

Meanwhile, Ubisoft hopes to attract 300,000 annual visitors to its future immersive hub.

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