Ubisoft chooses Béziers to build its first “immersive center” and offer visitors a unique experience

Now it’s official: Ubisoft’s first “playground” will be located inside the Studios Occitanie Méditerranée, on the Bayssan estate. This attraction promises to offer a unique experience. Opening: 2025, 2026. Goal: minimum 300,000 visitors per year.

Good news for the attractiveness and influence of the region. Ubisoft chose Occitanie to build its first “immersive hub”. It could have been New York, Orlando, Paris, London … but it will be in Béziers where the giant of the video game industry will build this unprecedented attraction.

This “playground” will be located within the Studios Occitanie Méditerranée, a vast complex of several dozen hectares dedicated to cinema and video games that will open on the Bayssan estate in 2025, 2026. The announcement was made official on Wednesday for the afternoon.

Unique experience

Ubisoft has yet to go into details, preferring to speak about the concept first. The attraction, which will span between 3 and 5,000 m², aims to provide visitors with a unique entertainment experience by immersing them in interactive worlds directly inspired by their video games.

In thirty years, Ubisoft has developed some of the most popular franchises in the world such as Assassin’s Creed, Far Cry, Raving Rabbids and Rayman, the first episode of which was designed in its Montpellier-based studio. An extremely rich universe, therefore, that the company now intends to exploit in the real world, in Béziers to begin with.

“The idea with this playground is to answer this question: If Ubisoft were a place, what would it be? Ubisoft. For the visitor, it will be like getting into a video game. As if he became one of the characters in the game, we are sure of the relevance of our concept. Especially since the Covid crisis has shown that people need places to meet. “

300,000 visitors per year

“The official arrival of Ubisoft is the real kickoff for the project,” says Bruno Granja, the entrepreneur behind Studios Occitanie Méditerranée. Video games have grown to become the largest form of entertainment in the world. It makes sense that we partner with the leading French game publisher to create a new kind of experience. “

The design of the center will be done by Storyland Studios. The game mechanics will use “Wander” technology, developed by Alterface. Ubisoft intends to attract at least 300,000 visitors a year with its Game Park. If this first immersive center manages to seduce the public, others should emerge all over the world.

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