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UFC-Que Choisir pins SFR for deceptive marketing practices

The consumer association UFC-Que Choisir announced on Tuesday, May 11 that it had filed a complaint before the Paris Judicial Court against SFR for “deceptive commercial practices”. This offense refers to any action, omission, conduct, approach or commercial communication on the part of a professional directly related to the promotion, sale or supply of a product to the consumer.

despite the promise, the prices of the packages increase

In this case, the UFC-Que Choisir is targeting the “RED by SFR” packages known for their promise to maintain their price without time limit and without commitment. The association notes that “thousands” of subscribers have been seduced by these promises.

However, between September and December 2020, the operator will finally increase the RED packages from 30 to 75% of the initial price. This makes the association say that “SFR knowingly misled consumers by making the maintenance of the initial price over time (…) the massive argument to convince consumers to swell the ranks of its subscribers”.

Allow subscribers to be compensated

Consequently, the complaint filed aims to convict SFR and to allow the people concerned to be compensated. The UFC-Que Choisir also reminds consumers that they have a “formidable weapon” to fight against the tariff drifts of telecom operators: change operator while keeping their number.

This is not the first time that UFC-Que Choisir has attacked SFR. In April 2018, she won her case before the Paris Court of Appeal, which had annulled several clauses deemed to be unfair. SFR was ordered to pay him 30,000 euros in damages.

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