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US: TikTok to tighten control over political publications ahead of midterm elections – Science et Avenir

(Reuters) – TikTok announced on Wednesday measures to prevent content creators from posting paid political posts on the video app as it prepares for the US midterm elections in November.

TikTok and rival social networks, including Meta Platforms and Twitter, are accused by critics and authorities of not doing enough to prevent political disinformation on their apps.

While TikTok banned the purchase of political ads in 2019 as of 2019, campaign strategists circumvented the ban by paying influencers for promotions.

The company is seeking to close this loophole by holding briefings with creators and recruitment agencies to remind them that posting paid political content is prohibited, Eric Khan, head of US security at TikTok, said during a briefing with reporters.

He added that internal teams will monitor for signs that creators are being paid to post political content, and that the company will also rely on reports from media and partners to find infringing posts and remove them.

TikTok has released new metrics following similar Meta and Twitter updates.

Meta, which owns Facebook and Instagram, said Tuesday it will block political advertisers from posting new posts in the week leading up to the election.

Last week, Twitter said it plans to revive earlier strategies for the midterms, including placing labels before some misleading tweets and inserting correct information in timelines.

According to experts on civil rights and voting, these measures are not enough to prepare for the elections.

(Reporting by Sheila Dang in Dallas; French version by Elitsa Gadev, Editing by Kate Entringer)

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