Science

Use of data and artificial intelligence (AI): Societe Generale Group presents its strategy

Presenting the Group and its strategy, Fréderic Oudéa, CEO of Societe Generale Group, indicated that the number of customers using its digital channels has increased. “62% of our customers out of our 23,000 retail customers regularly use digital technology. 95% of payments and transfers are now made through digital channels ”, he said, convinced that the use of technologies will continue in the consumption of banking services and with behind, an improvement in the quality of customer service. Frédéric Oudéa reported that the Group has worked hard to build a technological base adapted to the use of new technologies, with much more flexible applications.

Regarding the perspectives, he trusted that in the next three years the Group will continue the trajectory of access to data and improvement of services. “There will be a continuation of a series of projects, including merging networks,” he said.

Claire Calmejane, Director of Innovation of the Group, explained that the use of Artificial Intelligence (AI) allows the Group to go further to face the new challenges of customization and responsiveness customers, but also found in operational efficiency and in bank protection. AI can also manage fraud in the digital world. “AI allows you to analyze data volumes in real time to be able to extract signals much more quickly and do predictive work, so not only the analysis of the data, but also to be able to anticipate. It also allows us to be reactive, ”said Claire Calmejane, adding that we are increasingly using artificial intelligence to understand data so that we can prioritize which customers should be treated as a priority. He underlined that AI allows us to go further in personalizing clients, but we also find them in operational efficiency and bank protection. “AI, with us, is a reality. We use it daily to serve our customers. It is a transformation of the way we do our work in banking and that corresponds to movements of funds, exchanges of customer experiences, but also to new entrants who arrive on the market and who use this data ”, summarized the Group’s Director of Innovation .

Addressing issues of responsibility and data protection, Christophe Leblanc, Director of the Resources and Digital Transformation Group, indicated that for digital transformation to be successful, there are two ingredients that are necessary. The first, he will say, is to work responsibly and the second is to have a technological base that allows this profession to develop use cases. “In terms of responsibility, we must pay attention to the impact of this data. In 2019, we signed the digital responsibility letter. In terms of CSR (Corporate Social Responsibility), we try to destroy data when it is no longer needed. It is the optimization of the raw use of the data, ”said Christophe Leblanc. The other key element for the success of this digital transformation is the renovation of the data centers. To do this, the Société Général Group, you learn, has moved to more modern sites that are more connected to the network to allow all of its teams to be more resilient. “In terms of CSR, the IT sector will commit to drastically reducing its CO2 consumption in the coming years. In 2025, we want to reduce the consumption of the IT sector in terms of CO2 by 50% ”, informed the Director of the Resources and Digital Transformation Group. Then mention the fact that the Group will acquire new types of data so that it can know the characteristics of the customers.

To combat data leakage, he explained that tools have been implemented throughout the Group to detect data leakage to the outside world.

Irène BATH

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