COVID-19

Vaccination of children | Quebec launches new announcements

(Quebec) The Quebec government launched the second part of its advertising campaign on vaccinating children against COVID-19 on Sunday.

Ads broadcast on television, on the web and in print are intended to remind parents of the benefits of vaccination, including limiting the risks associated with transmitting COVID-19 to their families and loved ones, the ministry explains. . From the Executive Council in a press. release.

In a 30-second commercial, a girl surrounded by loved ones is seen blowing out a candle for her seventh birthday, a boy hugging an older person, and other children playing hockey in an alley.

L’annonce, who incorporates a musique dramatique et qui est ponctuée de grimaces, ends with a fillette qui, après s’être fait vacciner, launches a «Tiens-toi bien, COVID-19», soit le thème de ce volet de field.

This second series of ads is intended to be more humorous than those featuring popular scientist Martin Carli.

The first part of the campaign was unveiled on Wednesday, when Quebec kicked off the vaccination of children aged 5 to 11 with the administration of the first bites.

As of Friday, 29,876 children in this age group had been vaccinated, or 5% of them, according to data from the Quebec Ministry of Health.

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