(AOF) – Microsoft has announced its planned acquisition of Activision Blizzard, recalls JPMorgan. “This announcement, as well as the recent acquisition of Zynga by Take Two, underlines the trend of horizontal and vertical consolidation in the video game sector,” analyzes the research department. The latter believes that the two video game companies it covers, Ubisoft and CD Projekt, would be attractive to potential buyers; Ubisoft in particular offers significant intellectual property and development capacity at a very modest price.
However, the analyst believes that any hypothetical offer would have to come at a substantial premium to win his support.
JPMorgan is Neutral on CD Projekt and Overweight Ubisoft.
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