Japanese giant Sony announced on Thursday its intention to speed up the release of video games for computers and mobile phones and bet big on online services to increase its audience beyond the PlayStation consoles. The late-2020 PlayStation 5 production is still the victim of pandemic-related supply chain disruptions, with Sony looking to sell at least 18 million copies in the new fiscal year 2022/23, which kicked off in early April. struggling to meet the high demand. While promising to “accelerate production of the PlayStation 5” this year, Sony Interactive Entertainment president Jim Ryan said on Thursday he wants to “drive the growth” of the group in video games through PC and mobile games. . . .
“We weren’t heavily represented” in these areas, Jim Ryan acknowledged during an online presentation, saying he sees these media as “an opportunity to go from being in a very shrinking gaming market to having a full presence.” “.
Sony wants PC and mobile games to account for nearly half of its in-house developed game releases by 2025/26, compared to less than a third now.
Sony wants to increase its presence in online gaming
Betting on lucrative video game series such as God of War released on PC in January, the group expects PC sales to reach up to $300 million in 2022/23, nearly four times the yearly gain, and sees ” a future where much of our community goes beyond consoles. To diversify its offering across all media, Sony also wants to increase its presence in online gaming, known as “live services,” which seek to stimulate long-term interest – and wallet – for gamers by regularly enriching themselves with content.
It draws, in part, on the expertise in this area of US game publisher Bungie (creator of the Halo and Destiny franchises), which announced a $3.6 billion acquisition in January. “We’re far from done with our policy” of studio acquisitions, Jim Ryan assured, while Sony and its American rival Microsoft are ramping up takeover announcements. Also, when asked about Sony’s ambitions for the Metaverse’s virtual universe, billed as the new age of the Internet, Jim Ryan stressed that “no one knows what it will look like in the future.” “I don’t think that (the metaverse) will directly replace existing ways of playing,” he said.