The “Atari hotels” will notably have Atari playgrounds, a bakery, a cinema and a gym, the group founded in California in 1972 indicated in a press release.
The license agreement has been concluded with the ICICB group, “ a multinational holding group He continues. ” According to the terms of the agreement, Atari is entitled to 5% of the revenue generated by the hotels “.
Other Atari hotel projects had been presented in 2020 in the United States.
ICICB is specialized ” in the implementation of innovative solutions and projects, targeting in particular digital transformation », Underlines the document which does not specify where this group is based, and does not give any other details on the future hotels (neither date, nor number, nor range).
Atari was a pioneer in arcade and then console video games with Pong, launched at the end of 1972. It was saved from bankruptcy in February 2013 by Ker Ventures, the holding company of Frenchman Frédéric Chesnais and by the American fund Alden. It claims a portfolio of over 200 games and franchises.