Vinted: Acquisition will change the application (new products)

65 million people have already created a Vinted account to buy used clothes or resell theirs. A phenomenal success for a Lithuanian company established in 2008. That being said, apart from investing in new markets, the app has not evolved further in terms of the model.

Everything will change thanks to Rebelle. Vinted’s high-end competitor in Germany is a welcome one. The capture is brewing.

The takeover bid has just been formalized by Vinted, and Rebelle’s shareholders should certainly accept it. Taking advantage of its good financial position, the company made an offer of 14.10 SEK on the Stockholm Stock Exchange, valuing Rebelle at 30 million euros.

In just one month, after the takeover rumors, Rebelle’s stock has already surged 110%. However, even at SEK 14, the shares will still be worth less than they were on the day they were listed in February 2022.


New segment, new clothes

Where does such greed for a competitor come from? Vinted has always had a glass ceiling: luxury goods. So much so that French-based Vestiaire Collective has managed to take the lead in the niche (23 million customers) and that competitors such as Rebelle have also benefited from this vertical. Vinted, which raised €250 million last year, is now betting on external growth.

In a statement, Vinted’s CEO said, “By combining Rebelle’s experience in this segment with Vinted’s geographic footprint and large contributor base, we see great potential to create an expanded value proposition for consumers and ultimately support greater use of this case.”

A reminder of environmental concerns through a used model at Vinted that attracts customers, in addition to the economic benefit of being able to buy a very little or never worn jacket for less than 10 euros.

If the offer is accepted by Rebelle, the takeover should be completed this year. As for the new high-end clothing offering, Vinted should integrate it within the next year.

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