Vinted wants to take over rival Rebelle to reach a higher market

Used clothing specialist Vinted wants to take over its German rival Rebelle. The Lithuanian startup announced on 25 July 2022 that it had made an offer to acquire at a price of 14.10 SEK (about 1.34 euros) per share, with Rebelle listed on the Stockholm Stock Exchange. The independent committee unanimously recommends that Rebelle’s shareholders accept the offer, which values ​​the company at around €30 million.

High quality products

The Lithuanian startup, founded in 2008, has grown rapidly as Vinted is now present in 16 countries across Europe and North America. He claims 65 million registered users, but does not state the number of transactions carried out on his site. Important data, because on top of the percentage deducted from the sale price, the nugget recovers a commission of more than 70 cents per transaction. In May 2021, the company raised €250 million to fund its expansion.

Like Vinted, Rebelle has created a website where people can buy and sell used clothes. But the startup, founded in Germany in 2013, specializes in high-end second-hand fashion and accessories, unlike Vinted, which offers goods at low prices. The synergy between them is obvious.

possibility of diversification

“Combining Rebelle’s experience in this segment with Vinted’s geographic footprint and large contributor base, we see great potential to create an expanded value proposition for consumers and ultimately support wider adoption of this case,” explains Thomas Plantenga, CEO of Vinted , in the report. Press release. This acquisition will allow Vinted to enter a new segment.

On the luxury side, Vinted will have to face competition from the French Vestiaire Collective, which raised €178 million in September 2021 to continue its development. The unicorn has since taken over its American rival Tradesy and has just settled in South Korea. It has 23 million members.

Recurring environmental issues in public debate and the explosive growth of online sales are factors that are pushing more and more companies to enter the used market. The circular economy is evolving and attracting more and more customers, whether it be consumer electronics or clothing. A digital barometer published by Arcep in July 2021 highlights the fact that 44% of respondents sell products or services online.

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