Web3, sports stars go to the new internet

Web3: These are the athletes who are investing in the new virtual world

Web3 is a new version of the Internet that focuses more on blockchain technology, NFT tokens, and cryptocurrencies. The universe that seduced the great athletes. After LeBron James Cristiano Ronaldo, Lionel Messi or Kylian Mbappe, here is Usain Bolt. These athletes have something in common other than their legendary feats. Each of them is an official representative of the Web3 company. Web3 is a term coined in 2014 by one of the founders of the leading cryptocurrency, Ethereum. Its principle is based on the existence of various phases of the Internet. Internet1, the first phase of which began in the 90s, the Internet is already decentralized, but technology companies have not yet appeared. Their expansion will mark Web2. And Web3 is a solution to data problems.

There are frequent partnerships between Web3 and sports – Photo by NikoloElNino/Shutterstock©

Operation of cryptocurrency technology

The connections between the Web3 ecosystem and the world of sports have improved significantly. Several Web3 companies partner with major sports stars. Usain Bolt, who has eight Olympic gold medals to his credit, becomes a Step App Ambassador. A platform that allows users to earn tokens when they perform physical activity. The Web3 sector also attracts stars football. Cristiano Ronaldo has partnered with Binance, a cryptocurrency exchange. France is also participating in this new virtual world. Kylian Mbappé partners with digital card exchange platform Sorare. Lionel Messi got into the NFT by partnering with Ethernity. Another famous athlete, LeBron James, has teamed up with and launched his own NFT series.

Benefits of association between the new generation of the Internet and the world of sports

The association between web3 companies and athletes is beneficial to both parties. Companies can present their products and new ways of using them using the image of athletes and their fans. On the part of athletes, this is an opportunity to capitalize on their own brands using their personalities and sports results. This way, they will have the ability to offer customized products and content.

With the news ETX AFP Relax


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