(ETX Daily Up) – Video game music is gaining recognition, with some soundtracks now being released on vinyl. This phenomenon is pushing developer studios and online gaming platforms to launch their own label to please gamers.
Crafton is in the lead. The parent company of gaming phenomenon PUBG Mobile recently announced the creation of the Beat Drop label. It aims to “draw attention to incredible emerging artists around the world and create tracks that will leave a mark on the industry. [de la musique] in collaboration with famous personalities,” according to a statement released by Music Business Worldwide.
Beat Drop has only released one track so far. This is a ten-minute remix of the online game “PUBG: Battlegrounds” by DJ Mariana BO. This single, as well as the name of the label “PUBG Mobile”, suggests that it will target mainly electronic music artists. This choice would be a wise one, as several surveys claim it is the preferred genre of gamers, and especially users of the Twitch platform.
South Korean company Krafton has yet to announce how the music created by Beat Drop will be integrated into the video games it develops, specifically “PUBG Mobile” (or PlayerUnknown’s Battlegrounds). This is a battle royale game in which one hundred players compete on a map to become the last survivor. The title has been a huge success since its mobile release in 2018, with a $2 billion turnover in 2021, according to Business of Apps.
In addition, 30 million gamers play it daily, which could add up to a sizable Beat Drop music listener base. In any case, that’s what Vincent Wang, head of PUBG Mobile Publishing at Tencent Games, the Chinese digital giant that has acquired the rights to the game, is hoping for: “We hope to inspire PUBG Mobile players with incredible and touching soundtracks for their lives. in the game and beyond,” the statement said. Compete with Fortnite
The launch of Beat Drop comes six months after the South Korean group held a virtual concert of K-pop superstars BLACKPINK. This never-before-seen performance by Lisa, Jisoo, Rose and Jennie was watched by 15.7 million viewers worldwide and won the “Best Metaverse Performance” award at the latest MTV Video Music Awards. It also allowed PUBG Mobile to roam the flowerbeds of Fortnite, an online fighting game with 400 million subscribers published by US giant Epic Games.
Indeed, the famous shooter video game has hosted interactive and completely free concerts from time to time since 2019. produced by pixel avatars. These great performances have served as a springboard for Fortnite in the music sector and have led to its acquisition of independent music platform Bandcamp in March.
Epic Games’ competitors are hitting back with plans of their own forays into music. Rockstar Games, the studio behind the Grand Theft Auto (GTA) series, launched its own music label, CircoLoco Records, in May 2021. Bandai Namco did the same last September, inspired by the success of the soundtracks. “and” Tales of Rebellion. “What to do cabbage music industry is always on the lookout for new revenue.