Winter sales 2021: all the information you need to know before the big day

No respite for good deals! Between Prime Day, Black Friday and other private online sales, consumers have been able to take advantage in recent months of very interesting discounts on many product categories: household appliances, fashion, home, high-tech and even culture. And with the 2021 winter sales, the buying fever is not about to stop …

When will the 2021 winter sales start?

Due to the health crisis and the shortfall during the months of confinement, the 2020 summer sales had officially been postponed to July 15, three weeks after the initial date of June 24, 2020. The goal: to help traders to sell their stocks (without selling off) and thus help them rebuild their cash flow. At the start of 2021, it is clear that this scenario is repeating itself …

If businesses deemed “essential” were opened during the second lockdown, the others were forced to close and find alternatives by developing, for example, their online activity. As the drop in turnover is significant for the vast majority of businesses, a postponement of the sales dates was once again set by a decree published in Official newspaper. Initially scheduled for January 6, 2021, the 2021 winter sales will finally start on Wednesday January 20, 2021 and will end 4 weeks later, on Tuesday February 15, 2021 exactly. Finally, if all goes well….

What will be the most interesting promotions?

Among the items that will benefit a priori from significant reductions will be in particular clothing, shoes and accessories. And for good reason, because of the second confinement, many small businesses and large retailers find themselves with a surplus of (winter) stock on their hands. It’s a safe bet, therefore, that down jackets, coats and other items for the winter season display highly discounted prices during this period of sales at the beginning of the year …

If good deals are to be seized on the fashion side, high-tech is not to be outdone. Between the deployment of 5G and the release of video game consoles next-gen (PS5 and Xbox Series), physical and online retailers are likely to offer attractive discounts on selected 4G-enabled smartphones – such as the iPhone 11 and Samsung Galaxy S20 – as well as the PS4, Xbox One X, and Nintendo Switch.

Finally, there will be great deals to be had from beauty brands, and in particular in makeup. With sales of make-up having experienced a significant drop in 2020 due to successive lockdowns, curfews and widespread teleworking, lipsticks, foundations and even eye shadow will certainly benefit from generous discounts during these sales. winter 2021.

Which stores will participate in the 2021 sales?

Few businesses do not participate in the sales! This operation makes it possible to sell stocks and generate significant cash flow in a very short time. If many French people are committed to supporting businesses in their city, online shopping could once again win the day, due to the current context.

To make sure you don’t miss any promotions, find the pages dedicated to the 2021 winter sales of the following brands:

Like Cdiscount, Nike and other ready-to-wear brands, some stores also offer private sales to their customers, as well as flash sales, special offers and end-of-season promotions. If the discounts are sometimes a little less spectacular, they nevertheless allow consumers not to miss out on an item in question, and in particular the size or shoe size that interests them… It may therefore be wise to take a look to the sites of these online stores, well before the date of January 20, 2021!

The editorial staff of BFMTV did not participate in the production of this content. BFMTV is likely to receive remuneration when one of our readers makes a purchase via the links embedded in this article.

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