With its new payment service, GoDaddy wants to compete with Shopify

GoDaddy on Tuesday announced the launch of GoDaddy Payments, a new service that allows it to process payments from its more than 20 million customers, and puts it in more direct competition with Shopify. GoDaddy, which provides web hosting and domain registration services, says the service was built using Poynt technology and teams.

GoDaddy acquired Poynt in December for $ 320 million. The goal was to expand its e-commerce and payment capabilities. The company explained at the time that the transaction would accelerate its strategy to provide its customers with a full suite of commerce and payment services that could rival Shopify, which has established itself as a leader in the e-commerce industry. trade.

Offer a complete suite

With Poynt, GoDaddy has acquired a suite of products suitable for small businesses, including point-of-sale, payment processing and invoicing services. By combining Poynt with its existing websites, WordPress marketing and commerce services, GoDaddy is now able to offer its customers a unified commerce platform, which bridges the gap between online and offline shopping.

“GoDaddy is focused on empowering its customers, so they can sell anywhere, with a single solution, with an intuitive and seamless experience,” said Osama Bedier, president of GoDaddy Commerce. “GoDaddy Payments is a major step towards centralizing all the tools and services a business needs to sell successfully online. Customer feedback has been overwhelmingly positive, and we look forward to stepping up our efforts. “

GoDaddy Payments integrates with Websites + Marketing and the WordPress and WooCommerce sites managed by GoDaddy, the company says. The integration allows customers to manage orders, payments and refunds, as well as other aspects of their business online, from a single dashboard.

Exceptional growth during the pandemic

During the pandemic, GoDaddy saw a record number of net new customers, and acceleration in its three main product categories: domains, hosting and presence, and business applications.

Last month, when presenting its first quarter results, GoDaddy announced that bookings had passed the billion dollar mark for the first time.

In November, GoDaddy reported having acquired more than one million new customers in 2020, counting churns, representing the highest 9-month subscriber growth in its history.

Source: .com

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