Google’s strategy with its Pixel smartphones has hovered between brilliant and sometimes absurd, but the launch of the Pixel 4a 5G and Pixel 5G highlights the fact that the company has achieved its goal.
Before the Pixel 4a 5G and Pixel 5 launched, Google’s strategy was to attack the premium smartphone market and hope to be seen as a competitor to Samsung and Apple. But Google’s product choices – everyone remembers the Pixel 4 launching a year ago – have at times been headaches.
The problem with Google’s “Pixel” approach is that the company was charging high prices for mid-level specs. Sure, you get a lot of AI and a good camera, but most of the devices in the Pixel franchise were a problem at one point or another. In short, we never really knew why Google was moving towards the high-end category with not up to date hardware.
Google is positioned in the middle space of the smartphone market
But at $ 499, the Pixel 4a 5G is worth the cost. For a little more memory and a Gorilla Glass screen, you will pay 629 euros for the Pixel 5. Note that the Pixel 4a 5G and the Pixel 5 share the same camera system. And the camera is the most important feature of the smartphone.
With the launch of the Pixel 4a 5G and the Pixel 5, Google is positioning itself in the middle space of the smartphone market. Fortunately for Google, the price range between 400 and 600 euros is the segment where the growth of the smartphone market is today.
According to IDC, the price range between $ 400 and $ 600 is the strong point of the smartphone market. According to IDC, the global value of the smartphone market is expected to fall to $ 422.4 billion, down 7.9% from last year. Google will face stiff competition, but it is likely to hold its own against rivals and partners such as Motorola, OnePlus and even Samsung.
It took it a few years, but Google now seems to have found its identity in the world of smartphones. It remains to be seen whether Google makes money with its devices, but remember that Google’s game is to make sure that you use the various services of the company and its mobile devices. Bottom Line: The Pixel franchise is expected to experience greater demand than ever at its current price point.