This is evidenced by the latest study of the eToro platform, conducted with the participation of more than 10,000 individual investors in 13 countries.
More and more women are investing in cryptocurrencies, breaking the laws of the gap seen in traditional finance. Another illustration of this is eToro’s latest Retail Investor Beat report, which surveyed 10,000 retail investors in 13 countries. According to this study, the proportion of these investors who bet on cryptocurrencies increased from 36% to 39% between the third and fourth quarters of 2022. research indicates.
This increase is attributed to “a cohort of slightly older investors looking to buy the bottom of the wave,” as well as growing adoption of cryptocurrencies by women, mostly between the third and fourth quarters of the year. Thus, if in the third quarter of the year 42% of the men surveyed owned cryptocurrencies, then in the fourth – 43%. As for women, they rose from 29% to 34% in the same period, showing faster progress in terms of adoption in recent months.
eToro’s “Retail Investor Beat”, which surveyed 10,000 retail investors in 13 countries, © eToro
According to the study, the reasons that push women to hold cryptocurrencies are primarily the possibility of achieving high returns (37%) or faith in blockchain technology (34%).
On the other hand, 66% of female investors who still avoid cryptocurrencies note the risks associated with this investment (50%), as well as the lack of regulation (30%), despite the progress in this direction. ., especially in Europe.
“Second Asset Class”
“Cryptocurrency is currently the second class of ownership after cash assets that women own,” the eToro study notes. This suggests that the sector is “successful where traditional financial markets sometimes fail to attract more women.” Despite this assertion, the study does not make an accurate comparison of the assets owned by men and women, nor does it provide a summary of the assets owned by investors.
In their chart, we can see that cryptocurrencies (highlighted in green below) are holding even less than other asset classes despite their increasing adoption in recent months.
“Retail Investor Beat” from the eToro platform, during which 10,000 retail investors were surveyed in 13 countries. © iToro