Usain Bolt, the greatest sprinter of all time, has agreed to be a brand ambassador at the launch of the beta version of the Step App, a competitor to StepN, the NFT fitness platform that lets you move and win awards. Note that the Step app aims to create a playful metaverse where users can buy NFT sneakers, wear them, and earn rewards as they move in real life. This collaboration promises to be interesting, and here are the details.
Usain Bolt and Step App partnership
Usain Bolt is jumping into the metaverse with Step App, a startup that rewards NFT and cryptocurrency users for performing physical activities like walking the dog or jogging in real life. Bolt will be the lead brand ambassador ahead of the Step App launch this summer, and Step App claims to have over 20 million pre-subscribed users and that its app will be available for iOS and Android devices.
Users will receive a KCAL cryptographic token from the Step App for the fitness steps and goals they complete in real life. The blockchain-based earning app will also allow users to buy, sell, and trade digital running shoes for their Sims to wear in-game. Bolt is an eight-time Olympic champion and is considered the greatest sprinter of all time. is also an investor in the endurance event booking app Let’s Do This.
This isn’t the first time a top athlete has done this sort of thing, Kylian Mbappe has already embarked on this adventure!
“Global Movement” by Usain Bolt
Bolt, who will become the lead brand ambassador, will help reach millions of users worldwide, as well as other leading brand partners and government organizations who share the Step App vision of making the world a healthier place through Web3. The former athlete is passionate about finding ways to intertwine fintech and fitness, making him the perfect ambassador.
According to him, exercise has always been and remains an important part of his life. So when he heard about what the Step App team was building, he was immediately inspired and wanted to be a part of this incredibly important global movement. He added that through the Step App he would like to inspire as many people as possible to live healthier and happier lives. This collaboration is just the beginning of a great adventure.
Usain Bolt has always said he wants to change and here is the real opportunity for him to do so.
This highly anticipated launch will allow over 20 million pre-subscribed users to train, chat, play and earn money using the site’s innovative technologies, as well as showcase the brand’s “SNEAKs”, digital footwear that users can buy, sell and wear digitally on the platform. .
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