business news Would Apple look to compete with PS5 and Xbox Series X|S with its own console?
Posted on 01/24/2022 at 21:58
Ever since the announcement of the acquisition of American publisher Activision Blizzard King, the video game industry has been in turmoil with everyone wondering if an even bigger takeover is still possible or if Microsoft has definitely set the bar too high. This earthquake in the industry had another consequence: arousing an avalanche of rumors about Apple’s interest in consoles and, on this subject, one of the journalists from Windows Central allowed himself a small observation.
When we see the stratospheric amount that Microsoft is able to put on the table to obtain the services as well as the catalog of the publisher Activision Blizzard King, we realize the importance that the GAFA have taken over the last decades and Microsoft clearly has a place there: also, not in vain has the famous acronym been modified to include the Redmond firm. Thus, among the GAFAM, it would seem that one of them, Apple, observes the video game market with great interest. What convinced you to start, too, in the race?
After its foray into the field of mobile phones, specifically through its Apple Arcade service, Tim Cook’s company could consider creating a console. At least, that’s what recent rumors suggest. However, these are not particularly recent because rumors on this subject have been circulating for a while and the sources are multiplying. What do you want to compete with the PS5, the Xbox Series X|S, the Switch, or even the Steam Deck? Nothing is less secure.
Is Apple looking to Microsoft’s side for hire?
Microsoft’s acquisition of Activision Blizzard King is likely to have many consequences in the short and long term. Among these, we can cite the stimulation of competition and it is in particular for this reason that the name of Apple returns to circulate recently when the world of video games is mentioned. During The Xbox Two podcast, Windows Central reporter Jez Corden went back to the wild rumors about it.
According to him, Apple could well enter the very closed circle of video games by developing its own console: these are rumors that circulate a lot and that have come back to his memory very recently. However, he qualifies his comments by insisting that their reliability remains to be proven, even if the scope they increasingly take suggests that something is up on Apple’s side. But what about this console with the Apple seal? Corden’s information focuses on a few specific points.
According to the echoes that it has had so far, the Apple console could be linked to the metaverse: an area that Microsoft is also interested in, surprisingly. However, the journalist is not able to anticipate if the Apple console will be, yes or not, oriented to the use of virtual reality. According to him, on the side of Tim Cook’s firm, there is a stir and the company is racking its brains studying many ways in terms of the model to adopt. In addition, the company would have poached engineers who worked for the Xbox brand to carry out its project.
Be that as it may, if Apple were to launch a console, it would not be to outshine PlayStation and Microsoft trying to launch a similar machine: it would seem that the American giant is considering another approach, potentially, and exclusively, digital. At the moment, nothing is official and as Corden himself said: if the rumors are more and more present, they still need to be substantiated in good and due form before certifying them.
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