On January 13, 2022, Microsoft confirms the end of production for the Xbox One Series. This decision has been in force since the end of 2020. According to the firm, this is intended to focus on the new generation.
Xbox One X and S end of production
The marketing branch of the Xbox consoles has confirmed the end of production of the Xbox One S and X at the end of 2020. It is, therefore, a decision made a year ago. This means that there are no more new Xbox One Series produced in the factories of the brand.
The main reason for this choice concerned the prioritization of the new generation consoles, namely Xbox Series X and S. In fact, Microsoft had to ensure the supply of the market with its new product in order to increase the number of its sales.
However, component shortages risked compromising this goal. On the Nintendo side, the Japanese company should reduce its production of Switch games by 20% due to this problem. Therefore, Microsoft had to guarantee the supply of stores for its next generation console.
Currently, Xbox Series X is the best-selling console of the brand in all generations. On store shelves and major e-commerce sites, it flows much faster than the Series S. This is, of course, due to strong consumer demand.
A different strategy from Sony
Unlike Microsoft, Sony will continue to produce the PlayStation 4. As a reminder, it was released in 2013. So it will be almost 9 years since the console was on the market. The Japanese brand had already opted for the same strategy with the PlayStation 3. When the PlayStation 4 was launched, the firm continued to produce the previous console until 2016 for Europe, and 2017 for Japan.
The argument of the brand would refer to the purchasing power of the players. Indeed, the new generation of consoles is powerful, but also expensive. For those on a budget, the PlayStation 4 would be a more affordable option for gaming. As proof, Sony had sold 116.4 million in August 2021, when the PlayStation 5 had already been released.
For this year, the Japanese company still wants to produce 1 million PlayStation 4. This console is behind PlayStation 2 in sales numbers.
Given the current context, Microsoft’s decision appears to be a good decision. However, when we look at the sales recorded by Sony, we wonder if it was a good idea in the end.
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