Gaming

Xbox Series S: Microsoft Calls Khaby Lame, Famous Tik Tok Star

Black Friday, Thanksgiving, Christmas, the end of the year celebrations are here and on the side of the publishers and manufacturers, we are racking our brains to get the attention of the general public. At Microsoft, to further push the Xbox Series S marketing campaign, we decided to turn to Khaby Lame. His name may not mean much to you, especially if you haven’t installed the Tik Tok app on your smartphone and yet this 21-year-old has become the most influential man on the platform with over 121 million followers. For more than a year, when the COVID pandemic hit the world, Khaby Lame has made millions of people laugh without uttering a single word, simply by making use of these comical expressions. Its magic formula? Laugh at other videos posted on the internet, such as tutorials that are supposed to simplify people’s lives when they are complex or don’t make sense. It is with this same principle that the Xbox Series S presents, demonstrating that it is easier to play Fortnite to make a cockpit than to try to build a wobbly one with your own hands. The ad works wonders with over 235,000 views in even 48 hours, especially since Khabe doesn’t forget to make people laugh with his facial expression.


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