Xbox Series X and PS5 scalpers: the GAME brand kicks in in the UK

For almost a year, we’ve been monitoring Xbox Series X stock day and night on Xboxygen to alert you to console availability. It’s harder to come by today than it was at the end of last year, but we’ll keep alerting you to Discord and Twitter in particular. Resellers are still in ambush, but across the Channel, some brands are beginning to take action.

GAME wants to fight multiple orders

How to effectively fight against resellers, those who order consoles and other rare products to resell them more expensive? This is the question manufacturers are asking themselves and it seems difficult at the moment to find a solution that always works.

With PS5 stocks being sold today at GAME in the UK, the company cautioned that action has been taken.

This morning, we will release the PlayStation 5 consoles in disc version.

The PlayStation 5 is still in high demand and the demand far exceeds the available supply. We have strong measures in place to ensure our “one per customer” policy is adhered to to allow as many customers as possible to purchase.

How to stop the phenomenon of resellers?

GAME explains that verifications will be conducted and that each order placed will in fact be a “pre-order” with no payment being made. Only after verification will the order actually be fulfilled, payment made, and order confirmation sent. The sign did not specify what the details of these verifications were, but we imagine that the delivery addresses will be verified. Even if this can be circumvented, it would already be a first step.

Reacting to the PS5 and Xbox Series X shortages last year, id Software (Quake, Doom …) founder John Carmack wanted manufacturers to find a solution.

Considering shortages and speculators on things like 3090 GPUs and new consoles, it seems we’d do much better with a transparent auction system straight from the manufacturers and a more efficient marketplace.

Sales channels have avoided this in the past, but we can overcome it for many products. There would be a lot of outrage over the prices announced early on, but the removal of middlemen should ultimately benefit consumers better.

However, it seems difficult to imagine a world where Sony and Microsoft would manage without the usual resellers to sell their products directly to consumers, at least in a world where they still have a significant sales force and where they remain. distribution chain.

At the moment, resellers still seem relatively immune to the measures that are taken where they exist, we had the example again on Tuesday during the sale of the Xbox Mini-Fridge where many of them were found in the wake on reselling platforms between individuals. However, other Xbox coolers will be sold and stocks will increase in 2022.

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