Technology

xCloud: Microsoft attacks connected TVs and other boxes –


Since the launch of the first Xbox, the world of video games has changed. Today you can still buy the latest consoles from the American company, the Xbox Series X or the Xbox Series S. But you can also play on a PC. And if you pay € 12.99 / month for the Xbox Games Pass Ultimate, you can also play streaming on a tablet, smartphone or computer.

Microsoft, however, wants to extend its offer to other devices such as connected TVs and is even preparing a connected box that can be plugged into a conventional TV, a bit like a Google Chromecast or an Nvidia Shield TV.

Of course, there is always a place for consoles and PCs. And frankly there will always beMicrosoft’s Xbox manager Phil Spencer said in a briefing. “But thanks to the cloud, we’ll be able to deliver robust gaming experiences to anyone connected to the internet, even on the least powerful and cheapest devices – even on devices people already own.

The next step for Xbox Game Pass Ultimate?

The biggest players in the gaming industry, like Microsoft, but also Sony, Nintendo, Apple and Google, say their products are designed to entertain people everywhere, wherever they are. And it’s largely true: billions of people play games on smartphones, consoles, or computers, at home and away from home. But Microsoft has been hoping for years to take it one step further and adapt Xbox technology to other devices.

Without giving further details, Microsoft said it was working with TV manufacturers “to integrate the Xbox experienceIn these devices, with no other hardware than a controller. Microsoft has also indicated that it is developing its own “streaming devicesFor televisions and monitors. “As a company, Microsoft is all about games. Gaming has been a key part of Microsoft since its inceptionMicrosoft CEO Satya Nadella said. “We are truly redefining the way games are distributed, played and shared“.

As a reminder, LG announced at CES 2021 that some TVs that will be marketed in Q2 2021 should be natively compatible with Stadia, Google’s cloud gaming service.

Microsoft bets on video games

In recent years, Microsoft has invested heavily to strengthen its position. In 2014, the manufacturer spent over $ 2.5 billion to buy Minecraft, which was already one of the most popular games of all time. Last year Microsoft bought ZeniMax Media for $ 7.5 billion, a company that owns industry heavyweights like Doom, The Elder Scrolls, and Fallout. The company has also entered into agreements with Electronic Arts and Epic Games, to integrate their games into its subscription service.

We are trying to reach the 3 billion people on the planet who somehow play an electronic gameSaid Phil Spencer. Before adding: Microsoft has realized that only 250 million people are actually interested in purchasing consoles. “We need to meet players where they are, i.e. on mobiles, and on other screens and devices“.

CNET.com article adapted by CNETFrance

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