Without going so far as to speak of fayot, Google plays good students. In fact, YouTube has revealed to have contributed enormously to the global economy last year, supporting 2 million content creators and donating nearly $ 10 billion. The report produced in association with Oxford Economics highlights the positive impact the platform has had on many Internet users who have been able to turn their passions into their jobs.
Sometimes we tend to forget that content and data published online have value. As social networks grab the headlines about their lack of control over anti-vax content, extremist theses, their algorithms, and their impact on the mental health of young Internet users, the survey shows that platforms also provide a real support for the economy by creating wealth. .
The year 2020 has been difficult for many industrial sectors. At the heart of the crisis, figures from Oxford Economics tell us that YouTube’s creative ecosystem has supported the equivalent of 394,000 full-time jobs in the United States, a 14% increase compared to 2019. Contribution from YouTube’s economy to US GDP estimated at $ 20.5 billion last year. That is, an increase of 23% compared to 2019.
Given this, we can obviously be divided. On the one hand, YouTube is the subject of much criticism and surveys, and on the other, it generates a lot of money; it even works in this case. Situation that illustrates in a more general way the whole problem of social networks that align with this model of content monetization to reward their authors.
Obviously, the economic weight in no way reduces the negative impacts of social platforms on our consumption, our habits … Our society. But, in terms of value, it is important to note that if all social networks shared their creative income, this economic sector could compete with Hollywood. And here we are not only talking about money, but about jobs and cultural influence.
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