Zoom announced on Wednesday a new platform that it plans to roll out this summer for live events that will incorporate both face-to-face and virtual participation. Zoom Events anticipates a post-pandemic world where consumers want to retain the flexibility and convenience offered by digital platforms, even when they return to normal life.
The platform will allow users to create an event center to manage and share events, customize ticketing and registration, control access to billing, host events (free, paid, one-off or in series), bring together attendees through an integrated network and track event statistics, such as attendance and revenue.
Events can be kept private or published in a public directory. They can be used with an existing paid license of Zoom Meetings or Video Webinar.
OnZoom integrated with Zoom Events
Zoom Events is a natural extension of Zoom, which has seen its use extend far beyond corporate video conferencing over the past year.
“At the start of the pandemic, we saw how Zoom was being used for things we had never imagined before, like a chef giving cooking classes or yoga instructors giving classes,” says Wei Li, manager. of the Zoom Events platform, at .
In response to these new use cases, Zoom last year launched OnZoom in beta to help entrepreneurs and content creators monetize their events through ticket sales. Today, OnZoom will be renamed and integrated into Zoom Events. Events hosted by the platform can be either private or publicly searched and explored.
Use cases for large companies
Zoom Events will also serve the use cases for large entities, such as large companies that need to manage and host internal (like a general meeting) or external (like a user conference) events.
Zoom is not the only collaboration platform to adapt its tools to virtual events. Earlier this month, Cisco announced plans to make Webex Events a better tool for live, large-scale events. Last year, LinkedIn launched an offer combining LinkedIn Live and LinkedIn Events.
However, as Wei Li notes, Zoom has become quite ubiquitous. The word Zoom was on everyone’s lips in 2020, as many internet users took to the video conferencing platform to facilitate their meetings, attend classes and celebrate birthdays virtually. By the end of fiscal 2021, “Zoom” had entered everyday language and its turnover had jumped 326%.