If you had asked what Zoom video conferencing was a year and a half ago, many of us wouldn’t have been able to answer you. Everything has changed with the health crisis which continues today. Changes in our professional life have taken place, in particular teleworking which has become much more common because of the confinement measures. This trend could also continue after the crisis, including when the coronavirus will only be a distant memory.
Faced with competing services like Microsoft Teams, Zoom has now established itself as a tool of everyday life, used to stay in touch with friends and family, as well as to conduct virtual meetings with colleagues. Investors have taken note. Over the past year, Zoom’s share price has skyrocketed from around $ 74 to $ 337 at the time of writing. On Tuesday, the company also declared its intention to publicly offer $ 1.5 billion of Class A common stock.
Zoom has had to rapidly expand and tighten its activities since March 2020, when the demand for its services increased, improving security and introducing new features to deal with security or confidentiality issues in the exchanges. Now considered a stable and convenient method of videoconferencing for the average consumer and business, Zoom has taken another step forward: selling one million Zoom Phone accounts.
Put telephony in the cloud
Launched two years ago, Zoom Phone is a business communications platform that complements Zoom Meetings, Zoom Chat, Zoom Rooms and Zoom Video Webinars. Available on the Zoom Pro level and as an add-on service, this cloud-based service can be used for domestic calls in 44 countries and territories around the world for central phone management, call routing and center operations of contact.
“We are delighted to see this level of adoption in such a short time frame,” says Graeme Geddes, Head of Zoom Phone. “Our customers have come to trust Zoom to provide them with incredible video and sound at scale, and they see considerable interest in consolidating and modernizing their telephony services with us as well. Beyond videoconferencing, Zoom’s “bring-your-go-carrier” model, the use of public switched telephone networks (PSTN) and a pay-per-view pricing model for managing phones in the cloud are likely to consolidate the position of the company in the foreseeable future.
As the effects of the coronavirus pandemic continue to affect work practices and appear to encourage permanent changes to hybrid and remote working, cloud telephony solutions could also be an area rival companies will begin to explore. to stay one step ahead.