The leader of the races in France is exported to the Metaverse - The ₿log

Despite a rather dark period in the crypto ecosystem, alternatives to digital assets continue to multiply. More and more big players are doing their entrance, be it cryptocurrencies, NFTs and the Metaverse. A few days ago, the racing leader in France, who is none other than PMU, officially announced the launch of NFT virtual horses in the Metaverse.

Digitized horses in the Metaverse thanks to NFT with PMU

December 1, during an event organized by Alliance Digitale, Constantin Garro, PMU Innovation Director found desire to export to the Metaverse. To do this, the horse racing betting company should launch its first NFTs in the coming days. These NFTs will be used in his future Metaverse games in digitized racing.

The principle of operation is similar Sorare, each card will have its own performance. They will be linked to real races that horses have competed in in the past. Thus, this means that randomness will not be a force of war and that the analysis of numbers can bear fruit.

This initiative echoes the arrival of a new PMU CEO less than a year ago.

“Our general manager thought very early on, saying that we should take over this territory of the metaverse. Our approach to the metaverse is special because we are in a heavily regulated gambling industry. said Constantin Garro, director of innovation at PMU.

An approach that is part of a 5-year business plan. This type of initiative, from influencers like PMU, demonstrates the extent to which the cryptocurrency and NFT sector remains a niche sector. Despite the unfavorable period, it is important for them to be ready for the next bull run. A position that makes sense and that will be an opportunity unlike those who will start later.