According to an ARCOM study, film consumption, regardless of access mode, is very widespread, practiced by almost all French people: 98% of them are concerned, and 93% watch at least one film a month in 2022.
Television is the leading way to watch movies and affects 94% of French people. It is followed by:
- room (83%),
- then when watching video on demand (SVOD) by subscription (67%),
- video-on-demand pay-per-view (VOD) service (34%)
- or even on an illegal streaming or downloading site (29%).
Looking at paid consumption alone, it is dominated by video-on-demand (SVOD) subscriptions, with 51% of French people subscribing to it at home, compared to 22% for pay TV.
Television is also the mode of access most frequently used to watch movies: 86% of French people watch movies via this medium at least once a month (ie 91% of TV movie consumers). This outpaces SVOD consumption, which affects 61% of the French every month (i.e. 91% of users of these services). Theater consumption is more episodic in a context nonetheless still marked by the pandemic: 32% of French people surveyed go there at least once a month (i.e. 39% of theatergoers) and 50% go there less frequently.
The channel also offers the feature of equal treatment to all categories of the population: it refers to more than 90% of the various subgroups surveyed, regardless of their age group, gender, socio-professional category or area of residence. residence.
Conversely, other modes of consumption show differences, especially by age group, with young people proving to be the biggest consumers of films, regardless of the channel in question.
In particular, pay-per-view or subscription video-on-demand services are much more used by the younger generation, with 90% of those under 35 using SVOD and 44% of pay-per-view video-on-demand, then declining. gradually in higher age groups, affecting only 34% and 16%, respectively, of those over 65 years of age.
ARCOM research confirms the evolution of consumer behavior towards streaming as the preferred viewing mode for young people. Although SVOD has a less favorable window than VOD for movies, it is more popular for watching movies due to its better price-to-film ratio than VOD, but primarily because SVOD takes advantage of the powerhouse that series is.